The Food and Drugs Authority (FDA) has called the bluff of Ghanaian dancehall artiste, Shatta Wale and other celebrities who are threatening to defy their orders.
Mr Kofi Essel, Head of Industry Support Services Department of the Food and Drugs Authority (FDA), who is greatly supporting the ban that prohibits celebrities from advertising alcoholic brands, has said that, the laws of Ghana will drastically deal with persons who flout the orders of the FDA.
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Speaking in an interview with MzGee, Mr Essel emphasised that, the fact that Nigerian celebrities are permitted to advertise alcoholic products does not necessarily mean that should translate to Ghanaian celebrities as well.
“The fact that Nigerian celebrities are allowed to advertise alcoholic beverages doesn’t necessarily translate to the situation in Ghana. We have made concrete observation with the influence of celebrities on minors and we’ve come up with regulations that will safeguard our situation,” he said.
He reiterated that the FDA had no immediate plans to lift the ban and it continues to remain resolute in its quest to protect the future of the Ghanaian youth especially as they are being backed by the government of Ghana to carry out such initiative.
“There’s a law in Ghana which is the public health act of 2012, Act 251 and that act says that for the FDA to do its work, FDA has to draw guidelines and these guidelines have been developed. These guidelines say that you can not do this, you go ahead and try it. Let anyone go ahead and try it and we’ll see whether there are laws in Ghana or not.” Mr Essel dared celebrities
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Many Ghanaian celebrities have over the last few weeks kept a constant energy in calling out the FDA to lift the ban, preventing them from advertising for alcoholic brands.
This fight was started by Wendy Shay, who claims she lost a deal worth thousands of dollars, because of the ban.
Since then, many of her celebrity friends, including ever vocal Shatta Wale, controversial Afia Schwarzenegger, Edem, Tic, Mark Okraku Mantey, amongst others have all added their voice to the debate.
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