This is the glamorous 100-storey ‘hypertower’ set to dazzle the Dubai skyline and earn the crown of the world’s tallest residential building.
The Burj Binghatti Jacob & Co Residences will be a modern architecture feat that not only breaks records but holds grand opulence taking inspiration from one of the world’s most renowned timepiece makers.
Jacob & Co Chairman and creative director Jacob Arabo claimed “It will be an unheard-of achievement in the world of real estate and luxury.”
The final height for the Business Bay skyscraper has not been released, but the glistening crown on the top of structure will easily be seen above Dubai’s tallest residential building, the Princess Tower, standing at 1289ft.
It will also dethrone the current world record holder, The Central Park Tower, on 57th Street in Manhattan, New York, that boasts 98 stories and reaches roughly 1550ft.
However, in the background of the metropolis, it will still be dwarfed by the world tallest building, The Burj Khalifa (2716ft), which houses a mix of commercial enterprises and is why it is not counted as a residential building.
Speaking on behalf of both companies, Binghatti CEO and head of architecture Muhammad Binghatti said it was a pursuit of elegance.
“Both our brands are born from the sheer desire to achieve what breaks boundaries,” Mr Binghatti said.
“What Binghatti has done in real estate, by creating a brand through a distinct design philosophy and architectural identity is very similar to what Jacob & Co has done in the world of jewellery and horology.”
The entry-level residences will consist of two collections.
The Sapphire Suite Collection consisting of two-bedroom residential units, and The Emerald Suite Collection comprised of three-bedroom units.
The top of Burj Binghatti Jacob & Co Residences will harbor five luxurious penthouses.
The ‘Hypertower’ will also offer an exclusive private club, featuring an extensive infinity pool.
Mr Arabo said the completion of the project would be awe-inspiring.
“It is a commitment to break boundaries and push past limits,” Mr Arabo said.
“Our driving force is ingenuity and originality… It leads us to design jewels, watches, and now a hypertower, unlike anything the world has seen before.”
Parties have begun to register their interest and will undergo a prequalification process to evaluate eligibility to live in the ultra-exclusive dwelling.
While there is no project completion date set, high-rise living continues to dominate the Dubai real estate market with the Wasl Tower being latest development, which is expected to be finished in 2024.
The Qatar World Cup has been plagued with controversy ever since it was awarded the tournament in 2010.
And since the tournament kicked off on Sunday, reports have emerged of disorganisation in the official facilities.
On Monday, there was a reported crowd crush in a Qatar fan zone, with thousands crammed into a small space.
Football fans were left packed shoulder-to-shoulder as the festival area with bars and a big screen was sealed off by cops at Al Bidda Park, Doha.
The official fan zones have been slammed online, with trolls comparing them to giant concrete car parks.
A small Greek salad will set supporters back £9, while pints are an eye-watering £12.